Operating systems for agencies that have outgrown founder-led execution.
Businesses become scalable when knowledge stops living in people and starts living in systems.
Glizzy Growth is a publication on GTM systems architecture: how the path from raw market data to closed revenue is designed, instrumented and operated. Written by Felipe Soza.
Current engagement
FF90
Founder Freedom in 90 Days
Your agency already has clients, a team, tools and probably SOPs.
But important decisions, exceptions, approvals and fires still end up with the founder.
For 90 days, I get inside the agency, figure out why everything still routes through you, rebuild the operating model, and stay long enough to make sure it actually works.
- Investment
- $10,000 / 90 days
- Term
- 90 days
Latest essays
All writing- 01Systems Have to Couple to Human BehaviorA process can be logically correct and operationally useless. Design that models the ideal operator instead of the real one produces diagrams, not systems. What it takes to couple design to actual behavior without surrendering to bad behavior.Felipe Soza · · 8 min · Operating Design
- 02A System Is What It DoesA process map states an intention. Repeated behavior states a fact. When the two disagree, the behavior is the system, and the purpose of the system is whatever it reliably produces.Felipe Soza · · 6 min · Operating Design
- 03Your Network Is Part of the Operating SystemAn org chart shows the capability a company controls. It says nothing about the expertise, judgment and capacity the company can reliably reach. That external layer is real infrastructure and it behaves according to reputation.Felipe Soza · · 7 min · Operating Design
- 04Relationships Are InfrastructureTrusted relationships change execution speed, information quality, access and risk. They are not the soft side of business, and they are valuable precisely because they were not built for extraction.Felipe Soza · · 7 min · Operating Design
- 05Your GTM Stack Is Not a GTM SystemOwning fourteen tools is not the same as owning a system. A system exists when decisions, states, ownership, feedback and exception handling are designed on purpose. Here is how to tell the difference and what to do about it.Felipe Soza · · 10 min · GTM Systems
Practice
Felipe Soza designs operating models for companies where too much decision making still lives inside people. Right now that work runs as the FF90. The wider capability set is at Work.